On one hand ISVs understood that to reach mass markets before the competition does, they need channels also in the age of Cloud. But in order to capitalize the SMB market, ISVs today have only limited amount of indirect Go to Market Strategies and tools.
Deciding to be part of a crowded app store / Marketplace does not lead to any success as the ISV is the „one in a million“ app. Also just being listed on a “traditional” Distributor´s Portal – does not help to increase their numbers – as Distributors are positioned as SW/HW specialists – and less in Apps or Clouds.
Finally VARs and SIs need help in order to start, grow and manage this cloudy world of subscription data they are confronted with – which differentiates from the SW/HW transaction business where they ordered, shipped, booked, invoiced once and not on a recurring basis.
As a consequence – for the age of Marketplaces, App Stores and Cloud Computing, new “smart” platforms are required!
ISVs need sales and marketing platform-as-a-service (PaaS) for Cloud Applications that enable end-to-end commerce processes and resource utilization between Vendors, Channel Networks and Customers.
Those platforms accelerate time-to-revenue by empowering ISVs with an innovative, white label multi-Appstore strategy. Commerce Platforms must supercharge new and existing channel partner network to get cloud ready in minutes, providing them with plug and play subscription management and subscription commerce capabilities for the ISV´s offering.
For ISVs such a smart commerce PaaS reduces go-to-market costs, speeds up time-to-market, strengthen partner relationships and increases subscription revenue.
Download: “The Lean Commerce for Cloud Apps”